Practicum

On Campus Short Course Business
Consolidate your learning with a 140-hour practicum project. Apply business, marketing, AI, and e-commerce skills to real-world challenges. Create business plans, analyze data, build prototypes, or consult on live projects with expert mentorship.
Overview

After completing the taught modules, students will engage in a Final Practicum or Capstone Project that spans approximately 140 hours (the remaining hours of the program). This practicum is a crucial hands-on segment designed to consolidate the knowledge and skills gained throughout the diploma: 

What It Involves: Students will undertake a substantial project or internship-like experience. Options may include working on an industry-supplied project, developing a comprehensive business plan for a startup idea, analyzing a real company’s data to solve a business problem, or implementing a small-scale e-commerce venture. Each student (or team) will be guided by a supervisor to ensure the project scope is meaningful and achievable within the timeframe. 

Integration of Learning: The project must draw on multiple modules. For example, a student might create a business plan (using Entrepreneurship skills), set up a basic online storefront (E-Commerce skills), apply Marketing and Statistics to drive and analyze sales, use Accounting to manage finances, and even incorporate an AI tool (perhaps a simple chatbot or a predictive model for sales) to demonstrate AI integration. 

AI and Innovation Focus: Students are encouraged to incorporate an AI component or digital innovation in their project, reflecting the program’s emphasis on technology. This could be using an existing AI service (like Google Analytics with AI features, or an open-source machine learning tool to analyze data) relevant to their project goals. 

Deliverables: By the end of the practicum, students will produce a project report and a presentation. The report documents the project work – including objectives, methodology, results/analysis, and reflections. The presentation (or viva) allows students to showcase their project outcomes, demonstrate any developed prototypes or findings, and highlight how they applied course learning outcomes. 

Mentorship and Evaluation: Throughout the practicum, faculty mentors or industry advisors (if it’s an internship/industry project) will provide guidance. The evaluation will consider the quality of the work, the integration of multidisciplinary knowledge, creativity and problem-solving shown, and the ability to utilize AI or analytical tools effectively. This practical evaluation carries significant weight as it demonstrates readiness for real-world employment or further study.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Practicum )

    TPGateway Code:

  • total hours

    120:00

  • Mode of Learning

    On Campus

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:120:00 Trainer Facilitated Hours (On Campus/Virtual):00:00 Self-Directed E-learning Hours:00:00 Assessment Hours:120:00
Practicum Projects
  1. Developing a mini business plan and launching a mock e-commerce website for a product, then using social media campaigns to drive traffic and analyzing the results (covering E-Commerce, Marketing, Accounting for tracking finances, and AI via analytics tools).
  2. Interning with a small business to improve one of their processes (e.g., implementing a simple inventory management system or customer feedback system) and reporting on efficiency gains.
  3. Conducting a research project on how a company could adopt AI in their HR department – surveying literature and possibly designing a prototype AI tool for recruitment – then assessing potential impacts on the company.
  4. Analyzing a dataset from a company (with permission or using public data) such as sales records or customer demographics to generate business insights using statistical methods and machine learning (e.g., building a basic predictive model for sales).

The practicum experience not only reinforces the student’s learning but also provides a portfolio piece or work experience that can be showcased to future employers. It emphasizes self-directed learning, professional development, and the ability to synthesize knowledge across business domains – a key outcome of this diploma program.

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