Bachelor of Arts with Honours in Fashion Promotion and Communication

Bundle Apparel Design and Product Development
Advanced Diploma in Fashion Technology graduates can seamlessly enter the second year of the Fashion Communication and Promotion BA (Hons) programme delivered by Tembusu Institute and awarded by Kingston School of Art. Before starting the bachelor's programme, students will complete a 2-week bridging programme to ensure a smooth transition.
Overview

This curriculum immerses students in fashion communication, focusing on both digital and traditional marketing strategies. It develops skills in crafting compelling narratives and visual communication across platforms. The programme emphasises hands-on experience, allowing students to refine storytelling, brand development, and promotional techniques through real-world projects, preparing them for impactful careers. Ethical practices and sustainability are key, equipping students to promote fashion responsibly and contribute to the industry's shift towards sustainability.

Tembusu Institute offers extensive facilities, including sewing classrooms, industrial machines, and software like Adobe Creative Cloud and CLO3D.

The Details

  • Total Maximum Months

    Full Time: 36 Months
    Part Time: 36 Months

  • Mode Of Learning

    Blended

  • Career Opportunities
    • Fashion Marketing Executive
    • Fashion Communications Specialist
    • Social Media Manager (Fashion)
    • Fashion PR Coordinator
    • Brand Manager (Fashion)
    • Content Creator (Fashion & Lifestyle)
    • Visual Merchandiser
    • Fashion Journalist or Editor
    • Fashion Event Coordinator
    • Creative Director (Fashion Campaigns)
    • Fashion Stylist
    • Trend Forecaster
    • Sustainability Officer (Fashion Industry)
    • Fashion Show Producer
    • Digital Strategist (Fashion Brands)

The Tembusu Institute Difference

Practical Industry Knowledge

Everything you learn at Tembusu Institute can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in Tembusu Institute's Sewing Labs.

Global Network of Entrepreneurs and Experts

Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.

Post-Graduate Career Support

Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.

Curriculum

Course Duration

SSG Approved Training & Assessment Hours : 2480
Modules (0)
Certificate Issuance
Requirements
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Schedules

Programme structure

BRIDGING PROGRAMME

This is a short-term, targeted preparation course that supports students' entry into Kingston University School of Art.

Programme Objectives:
  • Strengthens advanced academic writing skills tailored for higher education.
  • Enhances understanding through historical and critical analysis of fashion media.
  • Provides practical experience in fashion promotion and communication.
  • Accelerates the transition to a bachelor's programme, saving time and effort.
Modules
Image, Text, and Style: Themes in the History of Fashion Media
  • Objective: To develop students' understanding of the historical development of fashion media and promotion, and to enhance their academic writing skills through a 1500-word essay.
Content:
  1. Historical Development of Fashion Media:
    • Overview from the 1800s to the present.
    • Key concepts, debates, and practices.
  2. Thematic Approaches:
    • Transnational perspectives on fashion media.
    • Development of fashion promotion through different eras.
  3. Critical Texts and Case Studies:
    • Analysis of influential fashion media formats.
    • Examination of theory and practice in fashion communication.
Fashion Promotion and Communication 1
  • Objective: To introduce students to the practice of fashion promotion, enhance their research skills, and develop their ability to produce a fashion editorial.
Content:
  1. Introduction to Fashion Promotion:
    • Overview of fashion promotion platforms.
    • Importance of trend and brand evaluation.
  2. Research Methodologies:
    • Primary and secondary research techniques.
    • Cultural observation, and speculation.
  3. Design Process:
    • Concept formation and experimentation.
    • Practical application of theoretical knowledge.
Year 2
Fashion Promotion and Communications 2 (30 credits)
  • Builds on skills from Fashion Promotion and Communication 1, focusing on professional and industry practices.
  • Advances research methods, contextual understanding, and analysis of markets and consumer segments.
  • Emphasises data-driven creative outputs, brand communication, and professional presentation to target audiences.
  • Develops advanced visual communication skills, exploring innovative agendas and emerging visual platforms.
Professional Practice 2 (30 credits)
  • Focuses on developing employability skills, professionalism, self-awareness, technical expertise, career paths, and self-development.
  • Encourages defining individual creative and philosophical identity while exploring industry roles.
  • Develops visual and written communication showcasing strengths and career aspirations.
  • Prepares students for Level 6 progression, industry engagement, or study abroad during an optional placement year.
  • Includes a personal tutor programme to support academic progress.
Fashion Direction (30 credits)
  • Offers opportunities to work on externally defined projects requiring professionalism, understanding, and engagement.
  • Culminates in presenting and justifying creative outputs or promotional strategies to external audiences.
  • Supports the development of individual identity through internal and external briefs, building on prior learning and career aspirations.
Critical Issues in Fashion: Research and Practice (30 credits)
  • Builds on Level 4 content, focusing on the theorisation of contemporary fashion practice.
  • Combines lectures, seminars, workshops, tutorials, screenings, and visits to support independent research and development.
  • Deepens critical and theoretical engagement with contemporary fashion issues through seminars and assessments.
  • Introduces research methodologies via case studies and practical activities linked to contemporary fashion topics.
Year 3
Fashion Promotion Campaign (Capstone Project) (30 credits)
  • Culminates the course, synthesising theory, business application, and personal/professional practice into a self-directed project.
  • Offers the opportunity to define and visually communicate personal position and ambition within the industry.
  • Aimed at creating a professional portfolio or showcase.
Professional Showcase (30 credits)
  • Develops a visually fluent promotional activity targeting a specified audience, showcasing individual work.
  • Focuses on formulating an exit strategy, enhancing professional knowledge of global fashion promotion and communication.
  • Provides opportunities for career-focused research, analysis, and documentation of work, with support from the Personal Tutor Scheme, Careers Service, and other resources.
Fashion Realisation (30 credits)
  • Prepares students for the Fashion Promotion Campaign (Capstone Project) by negotiating and visualising a creative, concept-driven brief.
  • Focuses on developing a mature, responsible approach to individual practice within professional industry expectations.
  • Engages with external projects/competitions to build upon existing work and contextualise it competitively within the global creative community.
Dissertation (30 credits)
  • Enables independent research in fashion studies, allowing students to develop a personal research topic and apply relevant methods.
  • Involves managing study time, engaging with feedback, and producing a 7,000-8,000-word dissertation using critical and analytical tools.

Fees

Fee Breakdown
Bridging Programme (2-weeks)
Description Fee
Course Fee S$4,000 (Without GST: S$3,640)
Application Fee S$32.70
Fashion Promotion and Communication BA (Hons)
Year Fee
Year 2 (2025/26) S$30,520 (Without GST: S$27,773.20)
Year 3 (2026/27) S$32,046 (Without GST: S$29,161.86)
Application Fee S$708.50

Items Required For Class

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