Bachelor of Arts with Honours in Fashion Promotion and Communication
Bundle
Apparel Design and Product Development
Advanced Diploma in Fashion Technology graduates can seamlessly enter the second year of the Fashion Communication and Promotion BA (Hons) programme delivered by Tembusu Institute and awarded by Kingston School of Art. Before starting the bachelor's programme, students will complete a 2-week bridging programme to ensure a smooth transition.
Overview
This curriculum immerses students in fashion communication, focusing on both digital and traditional marketing strategies. It develops skills in crafting compelling narratives and visual communication across platforms. The programme emphasises hands-on experience, allowing students to refine storytelling, brand development, and promotional techniques through real-world projects, preparing them for impactful careers. Ethical practices and sustainability are key, equipping students to promote fashion responsibly and contribute to the industry's shift towards sustainability.
Tembusu Institute offers extensive facilities, including sewing classrooms, industrial machines, and software like Adobe Creative Cloud and CLO3D.
The Details
Total Maximum Months
Full Time: 36 Months Part Time: 36 Months
Mode Of Learning
Blended
Career Opportunities
Fashion Marketing Executive
Fashion Communications Specialist
Social Media Manager (Fashion)
Fashion PR Coordinator
Brand Manager (Fashion)
Content Creator (Fashion & Lifestyle)
Visual Merchandiser
Fashion Journalist or Editor
Fashion Event Coordinator
Creative Director (Fashion Campaigns)
Fashion Stylist
Trend Forecaster
Sustainability Officer (Fashion Industry)
Fashion Show Producer
Digital Strategist (Fashion Brands)
The Tembusu Institute Difference
Practical Industry Knowledge
Everything you learn at Tembusu Institute can be applied to your professional life in fashion and will be taught by industry practitioners through interactive workshops, whether online or in Tembusu Institute's Sewing Labs.
Global Network of Entrepreneurs and Experts
Our partners and advisors are as close to home as Thailand or Japan and as far as Italy or the UK. Tap into a professional community built over decades of industry immersion.
Post-Graduate Career Support
Our career support connects you to jobs available on the market, opportunities for further studies, and resources to help you start your own brand.
To enrol, you must fulfil the following requirements
1
18 years old and above
and
2
Academic Entry Requirements (Direct entry to Year 2): Successful completion of the Advanced Diploma in Fashion Technology at Tembusu Institute. Evidence of this qualification wil be provided either through official certification or by data shared directly between Tembusu Institute and Kingston University.
and
3
English Language Entry Requirements: minimum IELTS score of 6.0 overall, with no individual element scoring below 5.5.
and
4
Kingston University accepts a variety of recognised English language proficiency tests. For the most up-to-date list of accepted tests, please visit www.kingston.ac.uk/english.
and
5
Applicants who have completed the Advanced Diploma in Fashion Technology at Tembusu Institute and entered that qualification with an IELTS score of 5.5 overall (with no element less than 5.0) wil not be required to provide further IELTS evidence of 6.0 with no element below 5.5.
Graduation
To graduate, you must fulfil the following requirements
1
International Students
To enrol, you must fulfil the following requirements
1
Graduation
To enrol, you must fulfil the following requirements
New schedules for this course are coming soon! Join our waiting list to be notified when enrolment opens!
New schedules for this course are coming soon! Join our waiting list to be notified when enrolment opens!
New schedules for this course are coming soon! Join our waiting list to be notified when enrolment opens!
New schedules for this course are coming soon! Join our waiting list to be notified when enrolment opens!
Programme structure
BRIDGING PROGRAMME
This is a short-term, targeted preparation course that supports students' entry into Kingston University School of Art.
Programme Objectives:
Strengthens advanced academic writing skills tailored for higher education.
Enhances understanding through historical and critical analysis of fashion media.
Provides practical experience in fashion promotion and communication.
Accelerates the transition to a bachelor's programme, saving time and effort.
Modules Image, Text, and Style: Themes in the History of Fashion Media
Objective: To develop students' understanding of the historical development of fashion media and promotion, and to enhance their academic writing skills through a 1500-word essay.
Content:
Historical Development of Fashion Media:
Overview from the 1800s to the present.
Key concepts, debates, and practices.
Thematic Approaches:
Transnational perspectives on fashion media.
Development of fashion promotion through different eras.
Critical Texts and Case Studies:
Analysis of influential fashion media formats.
Examination of theory and practice in fashion communication.
Fashion Promotion and Communication 1
Objective: To introduce students to the practice of fashion promotion, enhance their research skills, and develop their ability to produce a fashion editorial.
Content:
Introduction to Fashion Promotion:
Overview of fashion promotion platforms.
Importance of trend and brand evaluation.
Research Methodologies:
Primary and secondary research techniques.
Cultural observation, and speculation.
Design Process:
Concept formation and experimentation.
Practical application of theoretical knowledge.
Year 2
Fashion Promotion and Communications 2 (30 credits)
Builds on skills from Fashion Promotion and Communication 1, focusing on professional and industry practices.
Advances research methods, contextual understanding, and analysis of markets and consumer segments.
Emphasises data-driven creative outputs, brand communication, and professional presentation to target audiences.
Develops advanced visual communication skills, exploring innovative agendas and emerging visual platforms.
Professional Practice 2 (30 credits)
Focuses on developing employability skills, professionalism, self-awareness, technical expertise, career paths, and self-development.
Encourages defining individual creative and philosophical identity while exploring industry roles.
Develops visual and written communication showcasing strengths and career aspirations.
Prepares students for Level 6 progression, industry engagement, or study abroad during an optional placement year.
Includes a personal tutor programme to support academic progress.
Fashion Direction (30 credits)
Offers opportunities to work on externally defined projects requiring professionalism, understanding, and engagement.
Culminates in presenting and justifying creative outputs or promotional strategies to external audiences.
Supports the development of individual identity through internal and external briefs, building on prior learning and career aspirations.
Critical Issues in Fashion: Research and Practice (30 credits)
Builds on Level 4 content, focusing on the theorisation of contemporary fashion practice.
Combines lectures, seminars, workshops, tutorials, screenings, and visits to support independent research and development.
Deepens critical and theoretical engagement with contemporary fashion issues through seminars and assessments.
Introduces research methodologies via case studies and practical activities linked to contemporary fashion topics.
Culminates the course, synthesising theory, business application, and personal/professional practice into a self-directed project.
Offers the opportunity to define and visually communicate personal position and ambition within the industry.
Aimed at creating a professional portfolio or showcase.
Professional Showcase (30 credits)
Develops a visually fluent promotional activity targeting a specified audience, showcasing individual work.
Focuses on formulating an exit strategy, enhancing professional knowledge of global fashion promotion and communication.
Provides opportunities for career-focused research, analysis, and documentation of work, with support from the Personal Tutor Scheme, Careers Service, and other resources.
Fashion Realisation (30 credits)
Prepares students for the Fashion Promotion Campaign (Capstone Project) by negotiating and visualising a creative, concept-driven brief.
Focuses on developing a mature, responsible approach to individual practice within professional industry expectations.
Engages with external projects/competitions to build upon existing work and contextualise it competitively within the global creative community.
Dissertation (30 credits)
Enables independent research in fashion studies, allowing students to develop a personal research topic and apply relevant methods.
Involves managing study time, engaging with feedback, and producing a 7,000-8,000-word dissertation using critical and analytical tools.
