This module inspires and prepares students to think like an entrepreneur and innovate within a business context. It covers the journey of starting and growing a new venture – from generating a viable business idea to developing a business plan and securing resources. Students learn creative problem-solving techniques and how to apply them to design innovative products, services, or processes. They also study models of innovation within established companies (intrapreneurship) and how to foster a culture of innovation. A modern twist in this module is examining the role of technology and AI in entrepreneurship – how entrepreneurs leverage AI tools for market analysis, product development (e.g., AI in app development or service delivery), and how entire new business models are built around emerging tech. Through project work, learners may brainstorm startup ideas or innovative solutions to real problems, applying entrepreneurial principles learned in class.
Registered Title: (Entrepreneurship and Innovation (Classroom & Asynchronous))
TPGateway Code:
58:00
On Campus
Learning Outcome: Characteristics of successful entrepreneurs, opportunity recognition, feasibility analysis, and the entrepreneurial ecosystem (incubators, venture capital, etc.).
Learning Outcome: Introduction to the Business Model Canvas and Lean Startup approach; defining value propositions, identifying target customer segments, and outlining key activities/resources for a startup.
Learning Outcome: Writing a business plan covering market analysis, marketing plan, operations plan, management team, and basic financial plans (startup costs, revenue streams, break-even analysis).
Learning Outcome: Types of innovation (product, process, business model), techniques to stimulate creativity (design thinking workshops, prototyping), and strategies for managing innovation in organizations (open innovation, R&D management).
Learning Outcome: How current technologies (AI, big data, blockchain, IoT) create new business opportunities. Case studies of tech startups leveraging AI (for example, an AI-powered app or service) and how they scaled. Basics of digital tools that entrepreneurs use (from crowdfunding platforms to social media marketing analytics).
Learning Outcome: Crafting elevator pitches and presentations to potential investors; understanding funding sources (angel investors, venture capital, crowdfunding) and what investors look for.
Learning Outcome: Planning for growth, understanding intellectual property basics, and common challenges in scaling up. Also touches on exit strategies (mergers, acquisitions, IPO) for context.
