Master e-commerce models, digital marketing strategies, and AI tools in this practical module. Learn how to launch and manage online businesses using SEO, social media, payment systems, and data-driven decision-making.
Overview
This module explores the dynamic world of electronic commerce and digital business models. Students learn how businesses operate online, from launching digital storefronts to managing online customer experiences. Key facets include digital marketing strategies (SEO, social media marketing), online payment systems, and e-commerce operations such as fulfillment and supply chain logistics. The curriculum emphasizes data analytics and how AI enhances e-commerce – for example, through personalized recommendations, chatbots for customer service, and predictive analysis of consumer behavior. By the end, students will understand how to strategize and manage a business in the digital realm, leveraging technology to reach and engage customers globally.
The Details
FOR SKILLSFUTURE CLAIMS
Registered Title: (E-Commerce and Digital Business
(Classroom & Asynchronous))
TPGateway Code:
total hours
32:00
Mode of Learning
On Campus
Curriculum
Course Duration
SSG Approved Training & Assessments Hours:32:00Trainer Facilitated Hours (On Campus/Virtual):23:00Self-Directed E-learning Hours:04:00Assessment Hours:05:00
Programme Objectives
Upon completion of this module, students will be able to:
Understand e-commerce models and strategies, explaining how B2C, B2B, and other digital business models function and generate revenue.
Develop basic digital marketing plans, using techniques like search engine optimization (SEO), social media campaigns, and content marketing to drive online traffic and sales.
Manage core e-commerce operations, including website user experience, online payment processing, inventory management, and customer service in a digital context.
Analyze e-commerce performance data to make informed decisions, utilizing analytics tools and AI (e.g., for customer segmentation or recommendation engines) to optimize online business performance.
Course Topics
Digital Business Models
Learning Outcome: Types of e-commerce (retail websites, marketplaces, subscription services), and how traditional businesses transform digitally.
Online Marketing Fundamentals
Learning Outcome: Search engine optimization (SEO) and search engine marketing, social media marketing strategies, email marketing, and growth hacking basics for customer acquisition.
E-Commerce Operations
Learning Outcome: Managing an e-commerce platform (website or app), ensuring good user experience (UX/UI basics), shopping cart and payment gateway integration, and understanding cybersecurity essentials for safe transactions.
Supply Chain & Fulfilment
Learning Outcome: How orders are processed and delivered, inventory management for online stores, dealing with returns, and third-party logistics (dropshipping models, warehousing for e-commerce).
Data Analytics & AI in E-Commerce
Learning Outcome: Using web analytics (Google Analytics or similar) to track user behavior and sales funnels, introduction to AI tools like chatbots for customer support, personalized recommendation systems, and predictive analytics for trends (e.g., demand forecasting, customer lifetime value predictions).
Emerging Trends
Learning Outcome: Overview of mobile commerce (m-commerce), social commerce, and omni-channel retail strategies; how technologies like AI, IoT (Internet of Things), and big data continue to shape digital business.
To enrol, you must fulfil the following requirements
1
AGED 16 YEARS AND ABOVE
and
2
GCE ‘O’ LEVEL CREDITS WITH MINIMUM GRADE C6 FOR 3 SUBJECTS, INCLUDING ENGLISH AND MATHEMATICS;
OR
3
WSQ ADVANCED CERTIFICATE IN ANY FIELD;
OR
4
ADVANCED CERTIFICATE IN A BUSINESS MANAGEMENT – RELATED FIELD (E.G., ACCOUNTING, PROJECT MANAGEMENT, HUMAN RESOURCES, ETC.) FROM ANY PRIVATE EDUCATION INSTITUTION (PEI);
OR
5
HIGHER NITEC
and
6
ALL STUDENTS ARE REQUIRED TO HAVE BASIC KNOWLEDGE OF COMPUTER AND MICROSOFT OFFICE.
Graduation
To graduate, you must fulfil the following requirements
1
International Students
To enrol, you must fulfil the following requirements
1
AGED 16 YEARS AND ABOVE
and
2
FORMAL INTERNATIONAL YEAR 10 EDUCATION;
OR
3
QUALIFICATIONS FROM PROFESSIONAL INSTITUTES MAY BE CONSIDERED ON A CASE-BY-CASE BASIS;
and
4
PASS TEMBUSU ENTRANCE TEST
and
5
English Requirements: Possess a minimum credit in English at GCE ‘O’ Level or its equivalent OR IELTS score 5.5 or TOEFL score 46
OR
6
PASS TEMBUSU'S ENGLISH TEST
and
7
ALL STUDENTS ARE REQUIRED TO HAVE BASIC KNOWLEDGE OF COMPUTER AND MICROSOFT OFFICE.
Graduation
To enrol, you must fulfil the following requirements
