Digital Marketing Social Media Marketing for Retail
Short Course
Retail
Learn how to run paid ad campaigns on Meta platforms (Facebook and Instagram), covering ad creation, targeting strategies, budget management, and performance tracking to effectively reach and engage target audiences.
Overview
Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.
Through practical exercises, you will learn how to craft compelling content, optimize ad placements, and use Meta's robust analytics tools to measure campaign effectiveness.
The Details
FOR SKILLSFUTURE CLAIMS
Registered Title: (Digital Marketing Social Media Marketing for Retail
(Classroom and Asynchronous e-learning))
TPGateway Code:TGS-2024046811
total hours
16:00
Curriculum
Course Duration
SSG Approved Training & Assessments Hours:16:00Trainer Facilitated Hours (On Campus/Virtual):14:00Self-Directed E-learning Hours:01:00Assignment Hours:00:00Assessment Hours:01:00
Objectives
Execute social media marketing campaign in alignment to marketing strategies, operational plan, and budget.
Monitor campaign performance and effectiveness in accordance with performance measures to further refine action plan.
Evaluate the use of new social media technologies.
Key Learning Areas
Types of social media platform, tools, and their operation.
Organisational policy and procedures for social media use.
Rules and regulations and terms of use of specific social media platforms.
Copyright and intellectual property considerations.
Tools for social media scheduling.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Social Media Marketing - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
To enrol, you must fulfil the following requirements
1
Aged 16 years and above
and
2
Aged 21 years and above for SCTP Programme
and
3
GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above
and
4
ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.
Graduation
To graduate, you must fulfil the following requirements
1
75% attendance rate of total training hours per module
and
2
Be found competent during written, practical and oral assessments
International Students
To enrol, you must fulfil the following requirements
1
Aged 16 years and above
and
2
High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass Tembusu Entrance Test
and
3
English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32
and
4
ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.
Graduation
To enrol, you must fulfil the following requirements
1
75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per module will be required
and
2
Be found competent during written, practical and oral assessments
Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming.
Laptop
Webcam
Working mic on laptop or actual mic
Smart phone with access to their respective app stores
We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!
