In our Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World course, you’ll learn how to create a strong, recognizable brand and increase its visibility to reach your ideal audience. This course covers key elements of branding, such as developing your brand identity, defining your unique value, and crafting a consistent brand voice. You’ll also explore strategies for increasing brand awareness through social media and content marketing, helping you connect with customers and stand out in a competitive market.
Registered Title: (Digital Marketing Strategy: Increasing Brand Awareness and Presence in the Online World )
TPGateway Code:TGS-2025061040
16:00
Develop branding campaign activities to achieve brand strategies.
Recommend potential communication tools to reach out to identified customers and increase interest in brands via traditional media, online portals, and in-store.
Manage execution of campaigns to achieve desired results.
Evaluate customer responses to determine the effectiveness of campaigns.
Refine campaigns to enhance effectiveness.
Manage pre-campaign testing plans to gauge the effectiveness of campaigns.
Refine operational plans based on pre-campaign test findings.
Manage operational plans and budget to support campaign objectives.
Monitor and evaluate campaign performance and effectiveness in accordance with brand communications and messages.
Brand management strategies.
Brand portfolio, image, and position.
Shopper personas.
Campaign evaluation tools and methods.
Means of using data gathered from pre-campaign testing.
Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class.
On Campus:
On-line:
We do not offer any make-up or replacement classes.
We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!
Yes! You can use any SkillsFuture Credits you have to pay for course fees.
Tembusu Institute schedules classes on selected public holidays to cater to adult learners. Public holiday classes provide greater flexibility and accessibility for learners who may not be able to attend weekday or regular working-hour classes due to work, family or caregiving commitments. All schedules are planned and communicated clearly to students prior to course commencement.
Class schedules, including lessons conducted on public holidays, are communicated to students prior to course commencement. Students are given the option to select an alternative schedule where classes do not coincide with public holidays at the point of enrolment, subject to availability. If a student chooses to proceed with a schedule that includes public holiday classes and subsequently requests to miss or defer a lesson for personal or religious reasons, standard deferment policies apply. This may include applicable deferment or administrative fees, in accordance with Tembusu Institute's published course terms and conditions. No additional penalties are imposed beyond these stated policies, and the same approach is applied consistently to all students.
