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Search Engine Optimisation (SEO) to Boost Retail Sales

Short Course Retail

Learn how to use Search Engine Optimisation (SEO) to attract visitors to your website without paying for ads to appear on the search results page.

Overview

Our Search Engine Optimization (SEO) to Boost Retail Sales course teaches you how to improve your website’s organic search rankings using techniques like content optimization, relevant keywords, and enhanced site structure. The aim is to draw in visitors organically, without spending money on ads to appear in search results.

We will explore key topics such as keyword research, on-page optimization, technical SEO, and link-building strategies through practical examples and real-world case studies. Additionally, you will learn to use analytical tools such as Google Analytics to track and understand website performance and user behavior.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Search Engine Optimisation (SEO) to Boost Retail Sales (Classroom & Asynchronous))

    TPGateway Code:TGS-2024046813

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):14:00 Self-Directed E-learning Hours:01:00 Assignment Hours:00:00 Assessment Hours:01:00
Learning Outcomes
  • Discover high-value keywords using Google Keyword Planner and SEO tools to attract the right customers to your website.
  • Track and measure website performance using Google Analytics, Google Search Console, and Google Business Profile.
  • Optimise website content and structure with on-page and off-page SEO techniques to improve search rankings.
  • Perform technical SEO checks, including XML sitemaps and indexing improvements, to enhance website visibility and user experience.
  • Analyse competitors, search trends, and SEO performance data to identify opportunities for business growth.
  • Conduct SEO audits and develop data-driven search marketing strategies that increase online visibility, traffic, and sales.
Key Learning Areas
  • SEO Strategy & Search Marketing Planning.
  • Keyword Research & Search Intent Analysis.
  • Google Analytics (GA4) Performance Tracking.
  • Google Search Console Management.
  • Google Business Profile Optimisation.
  • On-Page SEO Optimisation.
  • Technical SEO & Website Health Checks with XML Sitemaps.
  • Competitor SEO Analysis.
  • SEO Audit & Performance Reporting.
  • Content Optimisation & Cross-Functional SEO Collaboration.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Search Engine Optimisation - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent during written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass Tembusu Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32

 and 4

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per module will be required

 and 2

Be found competent during written, practical and oral assessments
Fees & Funding
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Fees

Course Fees

S$ 140.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% SFMCES, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

SkillsFuture Credits (SFC)

Learn more about SFC

Post Secondary Education Account (PSEA)

Learn more about PSEA

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

Fees

Course Fees

S$ 140.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, 20% ETSS, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (after 70.00% SSG funding, inc.9% GST)

You can use

Absentee Payroll

Learn more about absentee payroll

Fees

Course Fees

S$ 1,204.45

Application Fee

S$ 32.70 (inc.9% GST)

Fees

Course Fees

S$ 361.34

Application Fee

S$ 32.70 (inc.9% GST)
Schedules

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Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all these stated below are in working condition before coming. 

  1. Laptop 
  2. Webcam 
  3. Working mic on laptop or actual mic 
  4. Smart phone with access to their respective app stores
  5. Access to data or wifi connections

Testimonials
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FAQs

Yes! You can use any SkillsFuture Credits you have to pay for course fees.

We do not offer any make-up or replacement classes.

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!