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Digital Marketing Social Media Marketing for Retail

Short Course Retail
Learn how to run paid ad campaigns on Meta platforms (Facebook and Instagram), covering ad creation, targeting strategies, budget management, and performance tracking to effectively reach and engage target audiences.
Overview

Our Digital Marketing Social Media Marketing for Retail course provides an in-depth look into social media marketing on Meta platforms, including Facebook and Instagram. Designed for those looking to leverage the power of these popular networks, the course covers key strategies for building brand awareness, increasing engagement, and driving conversions. We will explore essential topics, including audience targeting, content creation, ad campaign management, and data analytics.
Through practical exercises, you will learn how to craft compelling content, optimize ad placements, and use Meta's robust analytics tools to measure campaign effectiveness.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing Social Media Marketing for Retail )

    TPGateway Code:TGS-0000000000

  • total hours

    18:00

Curriculum

Course Duration

SWDA Approved Training & Assessments Hours:18:00 Trainer Facilitated Hours (On Campus/Virtual):12:00 Self-Directed E-learning Hours:00:00 Assignment Hours:03:00 Assessment Hours:03:00
Learning Outcomes
  • Build and manage professional social media channels to strengthen brand presence and customer engagement.
  • Develop effective content strategies that align with customer needs, business objectives, and the retail buying journey.
  • Create engaging social media content that attracts attention, builds communities, and drives customer action.
  • Plan and execute targeted social media campaigns, including paid advertising and audience targeting strategies.
  • Measure campaign performance and optimise results using social media analytics and data-driven insights.
Key Learning Areas
  • Social Media Platform Selection & Management.
  • Content Strategy, Planning & Copywriting.
  • Content Creation using Canva and AI-Powered Marketing Tools.
  • Organic & Paid Social Media Marketing.
  • Audience Targeting, Customer Segmentation & Customer Journey Mapping.
  • Retail Customer Engagement, Community Building & Online Reputation Management.
  • Social Commerce & Digital Sales Strategies to drive customer conversions.
  • Campaign Planning, Execution, Budget Management & Performance Optimisation.
  • Social Media Analytics, KPI Tracking & ROI Tracking.
  • Marketing Automation & Content Scheduling & Campaign Optimisation Tools.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Social Media Marketing - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent during written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass Tembusu Institute Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32

 and 4

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per module will be required

 and 2

Be found competent during written, practical and oral assessments
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class. 

On Campus:

  1. Stationery
  2. Laptop/Tablet
  3. Smart Phone capable of accessing their respective app stores

On-line:

  1. Laptop
  2. Webcam
  3. Working mic on a laptop or actual mic
  4. Smart Phone capable of accessing their respective app stores
  5. Access to data or wifi connections

FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Tembusu Institute schedules classes on selected public holidays to cater to adult learners. Public holiday classes provide greater flexibility and accessibility for learners who may not be able to attend weekday or regular working-hour classes due to work, family or caregiving commitments. All schedules are planned and communicated clearly to students prior to course commencement.

Class schedules, including lessons conducted on public holidays, are communicated to students prior to course commencement. Students are given the option to select an alternative schedule where classes do not coincide with public holidays at the point of enrolment, subject to availability. If a student chooses to proceed with a schedule that includes public holiday classes and subsequently requests to miss or defer a lesson for personal or religious reasons, standard deferment policies apply. This may include applicable deferment or administrative fees, in accordance with Tembusu Institute's published course terms and conditions. No additional penalties are imposed beyond these stated policies, and the same approach is applied consistently to all students.