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Digital Marketing (Inbound Marketing) for Retail

Short Course Retail
Learn how to attract, engage, and delight customers through effective content creation to build lasting relationships and drive conversions.
Overview

Our Digital Marketing (Inbound Marketing) for Retail course will teach you how to attract and retain customers through valuable content and experiences. You will learn to create engaging and helpful materials, such as blog posts, videos, and social media posts, that solve your target audience problems.
By providing useful information, you can attract potential customers to your website or social media platforms. You can nurture those relationships through email marketing and other personalized communication. Inbound marketing aims to build trust and credibility, ultimately leading to more conversions and loyal customers.

The Details

  • FOR SKILLSFUTURE CLAIMS

    Registered Title: (Digital Marketing (Inbound Marketing) for Retail )

    TPGateway Code:TGS-0000000000

  • total hours

    16:00

Curriculum

Course Duration

SSG Approved Training & Assessments Hours:16:00 Trainer Facilitated Hours (On Campus/Virtual):15:00 Self-Directed E-learning Hours:00:00 Assignment Hours:00:00 Assessment Hours:01:00
Learning Outcomes
  • Develop an inbound marketing strategy using Attract, Engage, and Delight stages aligned to customer journey.
  • Plan and create content across multiple inbound channels such as SEO, social media, email, and content marketing.
  • Identify target audiences, market trends, and competitor insights to generate relevant campaign ideas.
  • Design and optimise landing pages to improve lead generation and conversion rates.
  • Measure and improve inbound marketing performance using key metrics, analytics tools, and optimisation techniques.
Key Learning Areas
  • Inbound Marketing Fundamentals & Customer Journey Mapping.
  • Marketing Funnel Strategy (Attract, Engage & Delight).
  • Content Marketing & Content Planning.
  • Email Marketing & Lead Nurturing.
  • User-Generated Content (UGC) Strategies.
  • Competitor Analysis & Consumer Trend Research.
  • Audience Profiling & Market Insights.
  • Keyword Research & Content Discovery Tools.
  • Landing Page Design & Conversion Optimisation.
  • Google Analytics, UTM Tracking & Campaign Measurement.
  • A/B Testing & Marketing Optimisation Techniques.
Certificate Issuance
Upon successful completion of the course, the student will be awarded the Statement of Attainment (SOA) for Inbound Marketing  - 3. WSQ Certification is nationally endorsed and recognized by industry partners.
Trainers
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Requirements
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Admissions

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

GCE ‘N’ Level with 3 credits including English and Mathematics OR WSQ Advanced Certificate OR WSQ ES WPLN Level 5 and above

 and 3

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To graduate, you must fulfil the following requirements

1

75% attendance rate of total training hours per module

 and 2

Be found competent for written, practical and oral assessments

International Students

To enrol, you must fulfil the following requirements

1

Aged 16 years and above

 and 2

High School Diploma equivalent to GCE ‘N’ Level with 3 credits including English and Mathematics OR Qualifications from professional institutes may be considered on a case-by-case basic OR Pass Tembusu Institute Entrance Test

 and 3

English Language Requirement – Possess a minimum credit in English at GCE ‘N’ Level or its equivalent OR IELTS score 4.5 or TOEFL score 32

 and 4

ALL Students are required to have basic computing skills - i.e. able to turn on the laptop, use the mouse, drag and drop files, use online search engines for research; and be a competent user of Microsoft office.

Graduation

To enrol, you must fulfil the following requirements

1

75% attendance rate of total training hours per module. Student Pass Holders – a minimum of 90% attendance per module will be required

 and 2

Be found competent for written, practical and oral assessments
Items Required For Class

Do take note of the following things you are required to have for both class and their assessments. Please check if all of these stated below are in working condition before registering for class. 

On Campus:

  1. Stationery
  2. Laptop/Tablet
  3. Smart Phone capable of accessing their respective app stores

On-line:

  1. Laptop
  2. Webcam
  3. Working mic on a laptop or actual mic
  4. Smart Phone capable of accessing their respective app stores
  5. Access to data or wifi connections

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FAQs

We highly discourage you from missing any classes since the entire program is designed to be hands-on intensive. There is also a minimum attendance requirement of 75% of training hours for Singaporean and PRs, and 90% of training hours for international students. If you do not meet the 75% attendance requirement, you will not be eligible to enjoy subsidies nor to sit for the assessment. Make sure you block off your time during your training with us or find an intake option that will ensure you do not miss any classes. You will only wish that you had more time in the class!

We do not offer any make-up or replacement classes.

Tembusu Institute schedules classes on selected public holidays to cater to adult learners. Public holiday classes provide greater flexibility and accessibility for learners who may not be able to attend weekday or regular working-hour classes due to work, family or caregiving commitments. All schedules are planned and communicated clearly to students prior to course commencement.

Class schedules, including lessons conducted on public holidays, are communicated to students prior to course commencement. Students are given the option to select an alternative schedule where classes do not coincide with public holidays at the point of enrolment, subject to availability. If a student chooses to proceed with a schedule that includes public holiday classes and subsequently requests to miss or defer a lesson for personal or religious reasons, standard deferment policies apply. This may include applicable deferment or administrative fees, in accordance with Tembusu Institute's published course terms and conditions. No additional penalties are imposed beyond these stated policies, and the same approach is applied consistently to all students.